Start free. Pay when it's working.
Every account starts with a free 14-day trial — no card needed. Straightforward plans after that, with two months free on annual billing.
Starter
One business, one site
£29 / month
- 1 project
- 1 tracking site
- 3 team seats
- 500 leads / month
- Full attribution
- Lead Manager
- Dashboards & report builder
- Scheduled reporting
- Spend import & cost-per-lead
- All integrations
Growth
Growing teams, multiple sites or clients
£119 / month
Everything in Starter, plus:
- Unlimited projects
- Unlimited tracking sites
- 10 team seats
- 5,000 leads / month
- Custom roles
- Granular permissions
- Client-scoped user access
- Client logo branding on reports & PDFs
Scale
High volume, deeper control
£249 / month
Everything in Growth, plus:
- 25 team seats
- 20,000 leads / month
- Priority support — same-business-day response
- Migration & onboarding help
- White-label reporting (coming soon)
Custom
Bigger volumes, specific needs
Let's talk
- Negotiated limits and seats
- Tailored onboarding
- Everything in Scale
Compare plans in detail
| Starter | Growth Most popular | Scale | Custom | |
|---|---|---|---|---|
| Limits | ||||
| Projects | 1 | Unlimited | Unlimited | Custom |
| Tracking sites | 1 | Unlimited | Unlimited | Custom |
| Team seats | 3 | 10 | 25 | Custom |
| Leads per month | 500 | 5,000 | 20,000 | Custom |
| Tracking & leads | ||||
| Form capture & full attribution | ✓ | ✓ | ✓ | ✓ |
| Lead Manager, statuses & values | ✓ | ✓ | ✓ | ✓ |
| Lead assignment & team avatars | ✓ | ✓ | ✓ | ✓ |
| Spam scoring | ✓ | ✓ | ✓ | ✓ |
| Reporting & integrations | ||||
| Customisable dashboards & report builder | ✓ | ✓ | ✓ | ✓ |
| Scheduled email reports | ✓ | ✓ | ✓ | ✓ |
| Client logo branding on reports & PDFs | — | ✓ | ✓ | ✓ |
| Spend import & cost-per-lead | ✓ | ✓ | ✓ | ✓ |
| Google Ads & GA4 | ✓ | ✓ | ✓ | ✓ |
| Webhooks & Zapier | ✓ | ✓ | ✓ | ✓ |
| Team & support | ||||
| Custom roles & permissions | — | ✓ | ✓ | ✓ |
| Client-scoped user access | — | ✓ | ✓ | ✓ |
| Priority support (same-business-day) | — | — | ✓ | ✓ |
| Migration & onboarding help | — | — | ✓ | ✓ |
| Tailored onboarding | — | — | — | ✓ |
| On the roadmap | ||||
| Call tracking & dynamic number insertion | Coming soon | Coming soon | Coming soon | Coming soon |
| White-label reporting | — | — | Coming soon | Coming soon |
Prices in GBP. Annual billing gives two months free. Need more than Scale? Talk to us about Custom.
Pricing questions
How does the free trial work?
You get 14 days on the Starter plan — full attribution, Lead Manager, dashboards and reports — with no card needed. When it ends, your data stays safe and readable; pick a plan to keep tracking.
What happens if I don't upgrade after the trial?
Nothing is deleted. Your account goes read-only — you can see every lead and report — and tracking resumes the moment you choose a plan.
Which plan fits an agency?
Growth — unlimited projects and tracking sites on one account, with project-scoped access so each client only sees their own data.
Can I cancel or export my data?
Anytime. Cancelling keeps everything running until the end of what you've paid for, and your leads and reports export to CSV whenever you like.
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which marketing pays?
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