Who it's for In-house teams

Marketing attribution for in-house teams

Analytics tells you about sessions. Trackfully tells you which campaigns produced actual enquiries, what they were worth, and what each one cost, in language the rest of the business understands.

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Trackfully / ReportsLast non-direct click
Leads this quarter
98
4 campaigns
Avg. cost per lead
£17.30
↓ £1.90 on last quarter
Revenue won
£23,350
from quote and sale values
CampaignChannelLeadsCPLRevenue
spring-brand-searchGoogle Ads41£14.59£9,400
lead-magnet-septMeta Ads26£18.81£4,850
remortgage-guideMeta Ads19£21.16£6,200
brand-protectMicrosoft Ads12£17.17£2,900
Why it fits

Know your cost per lead, not just your traffic.

Fig 01

Cost per lead by campaign

Spend joined to the leads it bought, so budget conversations start from evidence.

Fig 02

Revenue, not just volume

Quote and sales values on every lead turn your reports into revenue reporting.

Fig 03

Two attribution models

Last non-direct click by default; first touch one click away when the question changes.

Fig 04

Leads routed to owners

Assign every lead a name; owners get an email the second it lands.

Fig 05

Monday-morning reports

Schedule the numbers to arrive before the meeting does.

Fig 06

Consent-first tracking

PECR and GDPR-ready by design: nothing is stored on a visitor's device until your cookie banner says yes, and you still capture every lead.

Not quite you?

Two more ways teams use Trackfully.

Every client under one login, client-scoped access, scheduled reports and per-client cost per lead.

Marketing agenciesHow agencies use Trackfully

One script tag, every enquiry sourced, a simple pipeline and an email the moment a lead lands.

Small businessesTrackfully for small businesses

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