TrackfullyWho it's for In-house teams
Marketing attribution for in-house teams
Analytics tells you about sessions. Trackfully tells you which campaigns produced actual enquiries, what they were worth, and what each one cost, in language the rest of the business understands.
Trackfully / ReportsLast non-direct click
Leads this quarter
98
4 campaigns
Avg. cost per lead
£17.30
↓ £1.90 on last quarter
Revenue won
£23,350
from quote and sale values
CampaignChannelLeadsCPLRevenue
spring-brand-searchGoogle Ads41£14.59£9,400
lead-magnet-septMeta Ads26£18.81£4,850
remortgage-guideMeta Ads19£21.16£6,200
brand-protectMicrosoft Ads12£17.17£2,900
Why it fits
Know your cost per lead, not just your traffic.
Fig 01
Cost per lead by campaign
Spend joined to the leads it bought, so budget conversations start from evidence.
Fig 02
Revenue, not just volume
Quote and sales values on every lead turn your reports into revenue reporting.
Fig 03
Two attribution models
Last non-direct click by default; first touch one click away when the question changes.
Fig 04
Leads routed to owners
Assign every lead a name; owners get an email the second it lands.
Fig 05
Monday-morning reports
Schedule the numbers to arrive before the meeting does.
Fig 06
Consent-first tracking
PECR and GDPR-ready by design: nothing is captured until your cookie banner says yes.
Not quite you?
Two more ways teams use Trackfully.
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