Marketing attribution for in-house teams
Know your cost per lead, not just your traffic.
Analytics tells you about sessions. Trackfully tells you which campaigns produced actual enquiries, what they were worth, and what each one cost — in language the rest of the business understands.
Cost per lead by campaign
Spend joined to the leads it bought, so budget conversations start from evidence.
Revenue, not just volume
Quote and sales values on every lead turn your reports into revenue reporting.
Two attribution models
Last non-direct click by default; first touch one click away when the question changes.
Leads routed to owners
Assign every lead a name; owners get an email the second it lands.
Monday-morning reports
Schedule the numbers to arrive before the meeting does.
Consent-first tracking
PECR and GDPR-ready by design: nothing is captured until your cookie banner says yes.
Not quite you? How agencies use Trackfully · Trackfully for small businesses
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